[penguicon-general] where was MDLUG?

Greg greg_b at rocketmail.com
Wed May 2 17:30:59 CDT 2007


--- Jer Lance <jer.lance at gmail.com> wrote:
> Umm, short version is several hundred million dollars worth of agency
> spending on the launch of the Intrigue yielded a single digit
> nameplate recognition, and a statistically nonexistent likelihood of 
> research or purchase within its segment.  I don't remember the final 
> total, but it worked out to the GDP of a reasonably sized company was

> dumped on the marketing of a vehicle that never yielded a top two box

> above 10% for the top two layers of the purchase funnel.

      O_O...<blink blink>

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