[penguicon-general] where was MDLUG?
Greg
greg_b at rocketmail.com
Wed May 2 17:30:59 CDT 2007
--- Jer Lance <jer.lance at gmail.com> wrote:
> Umm, short version is several hundred million dollars worth of agency
> spending on the launch of the Intrigue yielded a single digit
> nameplate recognition, and a statistically nonexistent likelihood of
> research or purchase within its segment. I don't remember the final
> total, but it worked out to the GDP of a reasonably sized company was
> dumped on the marketing of a vehicle that never yielded a top two box
> above 10% for the top two layers of the purchase funnel.
O_O...<blink blink>
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