[penguicon-general] where was MDLUG?

[Greg]

--- Jer Lance <jer.lance at gmail.com> wrote:
> Research THEN Initiative.  The other way ends up creating such fabled
> misfires as the Intrigue launch campaign (greatest domestic
automotive
> marketing faux paux in history).

I tried Googling this for more details, but couldn't find anything
specific to an ad campaign.  In a nutshell, whtat happened?

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